Interview with Inspiration for Jason Mraz's Hit


When Jason Mraz sang the now-iconic hit song The Remedy at the Kansas City Starlight Theatre a few weeks ago, I wondered about Jason’s good friend, Charlie. I knew this extraordinary song was inspired by the very same situation Read more

PR THERAPY’s Support Group for Technosaurs: What's Pinterest?


“I’m a Technosaur and I don’t get Pinterest…What’s it all about?” First, of all, lots of people feel like technosaurs.  That's why we started a support group!  Now, here's the scoop about Pinterest. With a little strategic effort, Pinterest can Read more

Webinar Series for Nonprofit Professionals


Thanks to the hundreds of nonprofit professionals who registered to attend our webinar series My free webinar series was hosted by two of my favorite companies Giftworks and GiftsThatGive.com. If you don't know these two companies, find out about them Read more

MEDIA TIPS FROM NETWORKING GURU PATTI DENUCCI


Have exciting news you want to share with the media? Maybe a new product or service? Perhaps you're promoting an event, news, or an important cause? It's time to put your PR Hat on. The PR Hat is all about raising public Read more

Sick of Your Job? Maybe You’re Allergic to Learned Apathy


Does your skin itch as you drive to the office? Does your stomach twist in knots when you think about the next staff meeting? Does your mind race around in little circles like an excited puppy on a too-short Read more

Hang On For The Ride of Your Life


On your way to the top? With each new level of success comes a new rollercoaster of emotions associated with getting there. Here's one ticket of advice for surviving the ride of your life: Don't forget you’re human…and so are the people around you. Humans Read more

Interview with Inspiration for Jason Mraz’s Hit

Robin Blakely Never Give Up, Starting Over and Out

When Jason Mraz sang the now-iconic hit song The Remedy at the Kansas City Starlight Theatre a few weeks ago, I wondered about Jason’s good friend, Charlie. I knew this extraordinary song was inspired by the very same situation that many of us have faced in our own lives—the possibility of losing a dear friend to a dirty old disease called Cancer.

That night, I wondered: so, what happened to Jason’s friend?  

To my relief, I soon discovered that Charlie Mingroni is both alive and doing well. Now, ten years in remission from cancer, Charlie embodies the same enthusiasm for navigating life that Jason Mraz shares musically with millions of fans around the globe.

Here’s an excerpt from my interview with Charlie:

Robin Blakely:  For me, a favorite line in The Remedy suggests the importance of attitude. “You can turn off the sun, but I’m still gonna shine.”  How do you shine?

Charlie Mingroni:  Absolutely an impressive lyric! I believe I shine by making it a daily goal to dig deep within me to do and be the most positive, real, honest and truthful person I can be. It may sound cliché, but I do not aspire to be a super star, a millionaire, famous, or a top corporate executive. I only aspire to be the best ME I possibly can, making the changes and adjustments to ring loud with truth, pure love, positivity and keeping a balance between the two beautiful inevitables, life and death. With my focus on being exactly who I am and “shining” out to all the living and passing each day, there is no other result than pure happiness. And that is the daily result I crave through my work.

See the whole interview: visit GiftsThatGive’s online magazine

Enjoy the song:


PR THERAPY’s Support Group for Technosaurs: What’s Pinterest?

Robin Blakely Technosaur Support Group

“I’m a Technosaur and I don’t get Pinterest…What’s it all about?”

First, of all, lots of people feel like technosaurs.  That’s why we started a support group!  Now, here’s the scoop about Pinterest. With a little strategic effort, Pinterest can be more than fun. It can be a great engagement tool for writers, businesses, and nonprofits. You just need to understand what it is in a way that makes perfect sense to you.

Think of it like this.  Pinterest is the digital version of the old scrapbooks you used to like to make back before scrapbooking was a high-pressure art form.  You remember the sort of low key scrapbooking from a few decades ago.  Maybe you liked to cut out pictures from 16 Spec and make collages of Jonathan Frid and David Selby….or maybe it was David Cassidy and Bobby Sherman….or maybe it was Shaun Cassidy and Parker Stevenson, but not Leif Garrett and not the Bay City Rollers.

Anyway, you probably bought a couple big scrapbooks that had yellow cord bindings and gray pages, and you had a plan. Maybe one scrapbook was all about your favorite pop stars and one was reserved for ticket stubs from the best concert you ever attended, genuine four-leaf-clovers, the essay that garnered the big A+, and so on.

Fun stuff? You bet.

That same simple fun is exactly what Pinterest captures.  At Pinterest, there are digital scrapbooks that are called boards.  So you figure out fun stuff to make board themes. Like one might be Spots for Booklovers, dedicated to cool pictures of places you find online that you and your literati pals would love.  Or, one might be Famous Friends, a collection of photographs of famous people you didn’t imagine actually knew each other in real life but they did– like the two world renowned communicators Helen Keller and Alexander Graham Bell, or Houdini and the author of Sherlock Holmes. Instead of gluing pictures from magazines on gray scrapbook pages, you ‘pin’ digital images from the internet.

Fun.

Once you join Pinterest for free, you have a “pin it” button setting up at the top of your computer screen. When you are browsing the internet and see something that you want to have in your scrapbook, you “pin it”.  Or, when you have a few minutes, you can go on a Google scavenger hunt and purposefully track down the images to fill your boards.

Mindlessly amusing? Can be if you want to use it that way. Or, with a little strategic effort, Pinterest can be more than fun. If you own a business, have written a book, work at a nonprofit, or want to advocate an important cause, you can use Pinterest as a tool to connect and engage with your audience.

Nonprofits can create boards that illustrate what their advocates are really doing, what the population they serve looks like, what geographic area they help, what a charitable gift of $100 will actually buy, what donated items are needed most, and even who their champions are and what their events look like. Read more


Webinar Series for Nonprofit Professionals

Robin Blakely Nonprofit Heroes

Thanks to the hundreds of nonprofit professionals who registered to attend our webinar series

My free webinar series was hosted by two of my favorite companies Giftworks and GiftsThatGive.com. If you don’t know these two companies, find out about them now–they both are making huge impacts in the lives of nonprofit professionals every day–that’s why I love them!

 

 


MEDIA TIPS FROM NETWORKING GURU PATTI DENUCCI

Robin Blakely Discover Your Six Hats, PR Hat

Have exciting news you want to share with the media?
Maybe a new product or service?
Perhaps you’re promoting an event, news, or an important cause?

It’s time to put your PR Hat on. The PR Hat is all about raising public awareness and building relationships. Without the PR Hat, you might as well build a ten-foot wall with a moat around your brand, accent your landscape in poison ivy, and chain a pack of wild dogs near a moss-covered ‘no trespassing’ sign.  The PR Hat singlehandedly brings in the charm, the neighborly goodwill, and the ability to break the ice with a group of strangers who will likely help you build your business.  Whenever you’re wearing your PR Hat, the focus is on developing great networking skills.  This Hat is all about relationships, respect, and generosity. Success requires learning to network.

Here’s some great advice from my favorite networker: 

Patti DeNucci is an award-winning author and communicator based in Austin, Texas. Her book The Intentional Networker™: Attracting Powerful Relationships, Referrals & Results in Business was recently awarded the top prize for non-fiction in the 2011 IndieReader Discovery Awards. It was also a Finalist for ForeWord Reviews’ 2011 Book of the Year.  

Below, Patti shares five tips that can help you become more purposeful, polished, and productive when pitching your news to a member of the media.

Patti says:

1. Remember it’s not about you. Yes, it’s your news. But what makes your news of interest to the writers, editors, news directors, and (most of all) their audiences?  One of my mentors called this the “Who Cares Factor.” What makes your news really special, interesting, valuable, and newsworthy? 

2. Make your news relevant and on-trend.  How does your news tie into what’s happening in the world? Why should people pay attention to what you have to say? What ongoing issue or challenge are you helping to solve? Weave that relevance into your pitch or news release whenever possible.

3. Understand that media people are human, but also on deadline.  Media people deal with constant and unrelenting deadlines.  Many love to hear a friendly voice, but also be prepared, polite, and respectful when you call. Get to the point and be clear on your key messages.  Never pester or stalk.  Never launch into a heavy sales pitch. If they aren’t interested, they aren’t interested. However…

4. Consider asking what they might want to receive from you in the future.  If you’re pitching your idea or news to a media person and they don’t bite, try this: ask them what might have made your news more compelling or interesting to them?  Or what might they want next time? Perhaps you needed more photos or video. Maybe your news release was dull, too pitchy, or long. They may or may not have time to give you this feedback, but if they do it’s worth gold for next time around.  Lesson learned, right? Read more


Sick of Your Job? Maybe You’re Allergic to Learned Apathy

Robin Blakely Never Give Up, Starting Over and Out


Does your skin itch as you drive to the office? Does your stomach twist in knots when you think about the next staff meeting? Does your mind race around in little circles like an excited puppy on a too-short leash?

Listen up! Could be your creative talent is allergic to pressures to learn and accept the apathy being fed to you from your work environment.  If you are stuck in a workplace filled with apathy, beware. In fact, put your professional gloves on.  You need to handle apathy like asbestos, because exposure to on-the-job apathy is deadly to people with passion.

Here are 7 things you need to know about Apathy in your workplace:

  1. Apathy in the workplace is not invisible. It can be seen and heard. You see it in the posture of the staff—they slump. You hear it in their staff meetings—they succeed in talking about water cooler trivia and they fail to talk about the business of deadlines, upcoming events, or the need to work together outside their departmental silos.
  2. Apathy is also visceral. You can feel apathy in the vibe of the workplace—it’s dead energy that makes you feel tired and weighted down. Walking through the office space may feel like a tour through a vacant house after someone dies; there’s no passion left, only traces of its former occupancy.
  3. Apathy can sucker-punch high achievers. In a learned apathy environment, high achievers are most often rewarded for their innovative performance efforts by having their workload expanded to include duties that rightfully belong to others, often the office slackers. Read more