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SUMMARY
OF BOOK
 It’s enough to make you crazy.
Inside, you absolutely know that a little
PR done right could change your world almost instantly. But, that
little voice inside your head keeps tripping you up. It asks those
paralyzing questions: “Where do
I begin? What if I am too late? What if I’m not good enough? What if
no one likes me, my product, or my business? How can I start networking
with people I need to know? Can I get by on a shoestring budget? How do
I juggle what I want to do with what I must do to make it all work?”
If you have
promotional issues, PR THERAPY has the answers you need. This
tell-it-like-it-is book is filled with field-tested entrepreneurial
know-how from Robin Blakely, the promotional expert who has worked with
individuals, nonprofit leaders, small business owners, and talented
upstarts for more than a dozen years.
Now, it’s your turn.
Blakely
helps you understand how to approach your promotional outreach in a
fresh and authentic way that is completely true to who you are. She
systematically mentors you all the way up the PR trail, teaching you
what you need to know about the nuts and bolts of the PR business, while
guiding you through the emotions of promotions, and renewing your
passion and excitement for who you are and what you do.
With
PR THERAPY, you’ll learn how to:
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build
your promotional platform
-
connect
with the top three niches of your consumer market
-
strategically
pick out promotional targets from print, broadcast, Internet, and live
venues
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design
your PR communication tools
-
find
out exactly what it takes before, during, and after you’re booked for
promotional gigs.
When doing
what you love turns, by necessity, into promoting what you do, you need
PR THERAPY. Blakely’s couch trip will help you overcome the
concerns, misconceptions, shortcomings, and personal fears so often
connected to promotions. You’ll find your strengths and use them.
You’ll learn strategies for approaching sources and impressing them in
ways that further your efforts and gets the publicity results you
deserve.
Finally,
there’s PR THERAPY, insider tips and professional tools for
people who must promote their own concepts, products, and services—or
even themselves!—and succeed.
Return To The Top
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“…I have been in the
public relations business for over 50 years. This is the best
book I have seen. It covers every facet of the business that is
necessary in order to be successful. Further, the way Robin has
sectioned the book is excellent and presents a logical sequence
of learning steps…”
—Howard Boasberg, Executive Director of the Advertising Icon
Museum
“…Clear, therapeutic, and action
oriented! PR THERAPY provides excellent advice and how-to from a
proven expert in her field...”
—Alan Flory, President and CEO of ReDiscover,
www.Rediscovermh.org
“…PR THERAPY is a precise, concise, and easy-to-understand
prescription for achieving success. With clarity and in plain
talk, Robin Blakely has created an ingenious, yet simple plan to
guide us through the PR maze. Step-by-step, she outlines
realistic methods that produce proven results. Robin’s handbook
for
personal PR know-how is a must read for anyone who wants to take
their career from so-so to sensational…”
—Hazel Dixon-Cooper, Author of the internationally
best-selling Rotten Day book series, and Cosmopolitan Magazine’s
Bedside Astrologer
“…Finally! PR help that's personal, practical, and practically
magic... ”
—Rebecca Forster, USA Today bestselling novelist and
screenwriter
"…Knowing that the quality of your life or business depends on
the quality of the questions you ask yourself, Robin certainly
offers great questions (and then some) to get anyone moving
towards and reaching the business life of their dreams..."
—Karen Rauch Carter, author of national bestseller Move Your
Stuff, Change Your Life
“…Robin Blakely, a public relations pro, has written a brilliant
handbook. It's not about "tooting your own horn," but about
marketing a message. PR THERAPY banishes fear and insecurity…”
—Suzette Martinez Standring, syndicated columnist; author of
The Art of Column Writing: Insider Secrets from Art Buchwald,
Dave Barry, Arianna Huffington, Pete Hamill and Other Great
Columnists
“…Ever-entertaining longtime PR guru Robin Blakely puts the fun
in marketing fundamentals…”
—Jamie Novak, Expert Organizer, Media Personality, and the
author of the #1 bestseller 1,000 Best Organizing Secrets
"Highly recommended. Robin Blakely's innovative approach to
planning and implementing promotional strategies is on the
mark!"
—Sandra Kitt, recipient of two Lifetime Achievement Awards
from RWA, and national bestselling author of For All We Know
"…Robin Blakely is the real deal—an energetic, revolutionary PR
guru--who finally wrote it all down. PR THERAPY gives you a step
by step process and tons of great tips. If you know you or your
business needs a shot in the arm but are not quite sure where to
begin—start with this book!"
—Stacy Wolf, author of Psychic Living and Never Throw Rice at
a Pisces
“…Robin Blakely’s passion is helping the rest of us ignite ours
to achieve the things we dream. PR THERAPY is more than
just a handbook for promoting your message — it’s all the
encouragement, insight and support that Robin offers her clients
each and every day. I know... I’m lucky enough to be one.”
—Marybeth Hicks, columnist for The Washington Times; author
of Bringing Up Geeks: How to protect your kid's childhood in a
grow-up-too-fast world |
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FOREWORD FOR
BOOK
by
Jen Singer
I
was in the back of a limousine on the verge of tears. I was supposed to
be heading to a book signing in Connecticut, about an hour and fifteen
minutes away. Only, the limo driver didn’t know where to go.
“Where
are you headed?” he asked, as though he was driving a taxi and I’d just
hailed him from a city sidewalk. Except he was driving a limo hired by
the department store that had bought a few hundred copies of my first
book to give away at several area customer appreciation events.
“Aren’t you
supposed to know that?” I asked him, exasperated.
It
had been a very long month. First, the original publisher for my book
pulled out just two weeks before the publication date, even though
Parenting magazine had already plugged it and Parents was about to
excerpt it. After landing another small publisher, my book was
published, but, as I soon discovered, only available in a few bookstores
and online. Then I drove three hours to a book signing only to discover
that – whoopsies! – the store manager had forgotten to promote it. And
now the limo driver didn’t know where we were going.
So, I
called Robin.
Robin
Blakely had signed on as my publicist just a few months before my first
book was to be published, and she was already proving to be more than a
tireless promoter of my writing. She was my PR Therapist.
“The limo
driver doesn’t know how to get there!” I sobbed into the phone.
“Okaaaaay,”
Robin soothed. “Let’s see how we can fix it.” And then she did. In the
years to come, she’d fix many more PR situations for me, not all of them
requiring Kleenex.
Since then,
Robin has not only helped me promote my books and my web site, she’s
helped me build a brand. Nowadays, it’s essential to carefully and
strategically add planks to your platform – the very foundation of your
following, the basis of what makes you and your work marketable.
Thanks in
no small part to Robin, I went from a newbie author of a book with
distribution problems, lost in a limo and flying by the seat of my
pants, to the owner of a successful web site, spokesperson for major
corporations, web consultant, blogger for top media outlets, media
source and author of several books, including a three-book series
branded to my web site, MommaSaid.net. But it didn’t happen overnight,
and it wasn’t always easy. Yet with Robin’s help, I was able to keep an
eye on the bigger picture – the one with a view of next month, next
quarter, next year and beyond – while working diligently on what
absolutely had to be done today. And I did it all pretty darn fast.
Robin
taught me to always think through exactly how our publicity efforts, no
matter how small, could bring me something bigger down the road. If I
appeared on a radio show in Chicago, for example, she’d ask are there
any PR firms, publishers or corporations who should know about it,
affording me even more opportunities. When I get booked on a national TV
show, she thinks through who we should tell in case there’s someone who
might hire me to write something or someone who needs a spokesperson out
there. She taught me to look beyond the adrenaline-pumping excitement of
the PR “get” in the short run, and think of it as another piece of my
platform.
Most of
all, Robin taught me to consider all of my PR efforts in the context of
what’s truly important to me. For instance, I knew that I didn’t want to
travel a lot while my kids were little, so we put speaking engagements
on the back burner. And know that the thing I like the most about my
career is the opportunity to write, so we always place writing jobs at
the top of my annual PR plan.
Finally,
Robin is simply one of the most honest, caring, smart, creative and kind
people I’ve ever worked with, and I’m fortunate to know her. Her book is
a collection of classic Robinisms put on paper, a big taste of what it’s
like to get to work with a brilliant mind that’s filled with compassion,
wit and humor. And even if you never get to call her from the back of a
limo, sobbing, you will learn a great deal from her in the pages of this
book. I know I sure have.
Jen Singer
Creator of
MommaSaid.net
Author of
the Stop Second Guessing Yourself parenting series |
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